Have you wondered what to Say to your PROSPECTS?

by Charlie Allred on February 25, 2013

A lot of people have been asking me:

  • What do I say in my sales letter to homeowners in foreclosure?
  • What do I say in my marketing in general?

There is a great workshop:


This is being hosted by the I Love Marketing Tempe Group.  I am a member of the group and excited to have a copywriter help us all write a better sales letter!

When: Thursday February 28th 7pm – 9pm

Where: See the link!

It’s FREE!  & You shouldn’t miss it!

We have an Announcement – THE FINAL EPISODE!

by Charlie Allred on February 4, 2013

3 Most Important Essentials to Negotiating with 2 Lenders

  • When can you submit to the 2nd Lender?
  • How to manage the client’s from the start
  • How the HAFA program can help

P.S. We will be starting a new podcast aimed at Real Estate Marketing, stay tuned!



Does your Dog Park have artificial grass? – Episode 27

by Charlie Allred on January 28, 2013

This episode is all about what to send to attract new clients!

  • How to dominate a specific area
  • How to become the neighborhood expert
  • How to use “FUN FACTS” to attract clients!

Kelly is standing on a paint can – Episode 26

by Charlie Allred on January 21, 2013

Kelly is back, standing on a paint can!

Really, this episode is about Short Sale Negotiations.

The steps to Short Sale Negotiations:

  • Document collection
  • Short Sale Package
  • Understanding your Seller’s finances
  • Getting the Short Sale Approval!

Super Quick…just the info you need:Mortgage Debt Forgiveness Relief Act Extension – Episode 25

January 13, 2013

This is the quick and dirty on the Mortgage Debt Forgiveness Relief Act. Why the extension of the Mortgage Debt Forgiveness Act is a win for real estate agents & struggling homeowners. Bonus: Why the extension is a win for Real Estate Agents   IRS Link for the original Act of 2007  

Read the full article →

The ‘Compassion Factor’ – Episode 24

January 6, 2013

I had a great conversation with a client that just completed their short sale in December! What I learned from the conversation: What exact info in my initial letter got the homeowner to call ME! What characteristic me & my team were able to portray that assured her through the short sale process! What commonality I [...]

Read the full article →

Mortgage Forgiveness Debt Relief Act is EXTENDED!

January 2, 2013

This is great news first for struggling homeowners, they are able to short sell their home without tax consequences! Secondly, this is great news for Short Sale Agents!  If you are a real estate agent, you can keep on selling short sales and helping homeowners out of their situation! Great news all around! News Article [...]

Read the full article →

Real Short Sale Seller talks about the Short Sale – Episode 23

December 30, 2012

In this podcast, you will hear about why a Short Sale Seller chooses to Short Sell their home! This interview is a preview for next week’s interview with another Short Sale Seller. Find out: What to say in your marketing to a potential Short Sale Seller How to manage a Short Sale Seller from the [...]

Read the full article →

I’m on VIDEO! The 7 Steps to a Successful Short Sale for Agents & Investors

December 23, 2012

This is for Real Estate Agents wanting to sell short sales as well as real estate investors wanting to purchase the short sales. This 7 step process written out on a white board with stick figures has become somewhat famous! Sort of on accident. This is the best way to illustrate the 7 steps to [...]

Read the full article →

“It’s Not As Scary As I Thought” – Episode 21

December 16, 2012

A new short sale agent’s perspective, her tips! The HOW TO from the beginner’s perspective! Jen Siever is not a new agent, but she is new to short sales, she gives us all her tips and tricks!  

Read the full article →