The ‘Compassion Factor’ – Episode 24

by Charlie Allred on January 6, 2013

I had a great conversation with a client that just completed their short sale in December!

What I learned from the conversation:

  • What exact info in my initial letter got the homeowner to call ME!
  • What characteristic me & my team were able to portray that assured her through the short sale process!
  • What commonality I had with the homeowner that helped her through the short sale proces!

This is a don’t miss interview if you want to get into the mind of a struggling homeowner to better market yourself and create a better experience for your short sale sellers.



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